2 min read
TicketShack’s email campaigns let you reach the right people directly, whether that’s promoting a new event, sending reminders or following up with past attendees. This guide walks you through creating and sending a campaign.
Step 1 — Open the email campaign section #
1. Log in to your organiser account.
2. From your Dashboard, go to the left-hand menu.
3. Under Marketing, select Emails.
4. Click New Campaign to get started.
Step 2 — Set up your campaign #
Fill in the basic campaign details:
- Campaign Name — a title just for you, to recognise the campaign later.
- Which Event? — select the event this email will promote.
- Recipients — choose who receives it, using your audience tags.
- Subject Line — what your audience sees in their inbox.
- Reply-To Email — the address where any replies will go.
Step 3 — Add visuals and content #
Build out how your email looks and reads:
- Header Image (optional) — upload a banner or flyer to catch attention.
- Heading — add a clear, catchy headline.
- Body — write your message in the text editor. This is the place for your event details, any reminders and a clear call to action, such as “Book your spot today”.
As you write, a live preview appears on the right so you can see exactly how your email will look.
Step 4 — Send or save #
- To check it first, click Send Test Email to preview it in your own inbox.
- When you’re ready, click Send to launch the campaign immediately.
- If you need more time, click Save Draft to finish later.
Tip — Timing matters. A well-timed email, sent while interest is high, is one of the simplest ways to turn browsers into confirmed attendees.
